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Mapped the real user jobs behind The Ballpark before choosing screens or stack.
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The Ballpark is an AI-powered cost estimation platform built to simplify pricing for custom event builds and fabrication projects. Users can work from project drawings, select materials and substructures, calculate material and labor costs, compare off-the-shelf items, and generate complete project estimates. The platform also supports supplier workflows, past projects, PDF quotations, and cost breakdowns, helping teams turn complex project requirements into accurate estimates faster.

CASE BREAKDOWN
Select a stage to see how the project moved forward.
THE PROBLEM
HOW IT WAS DELIVERED
Mapped the real user jobs behind The Ballpark before choosing screens or stack.
Turned the journey into a clear interface — primary actions first, secondary detail when needed.
Implemented the web experience with the skills that fit the job.
Left a structure that can take new features without breaking the core flow.
TECHNOLOGY
AI Platform · AI Development · AI Builder · Artificial Intelligence
MORE WORK
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